Lorena Villegas

ABOUT THE DESIGNER

Born and raised in Colombia, Lorena Villegas lived a few years in Buenos Aires and in Paris, where she gets a lot of inspiration from for her designs. Now based in Amsterdam, she creates unique, elegant and very feminine pieces for active, strong and modern women. Each design of the brand reflects the mix of cultures she experienced.

What is striking about Lorena Villegas' designs is surely the strong statements she makes in each of her creation. She loves to put together elements that would not naturally match; mixing very structured pieces with more light and flowing fabrics, very sober colours with very colourful pieces and classic designs with ancestral craft.

More than anything Lorena Villegas wants to have an impact.

People, sustainability and creativity have been at heart of the brand's identity since its creation. She pushes herself to go against the easy way of doing fashion and rather adopted a slow fashion approaching to her work.

Handemade


Indeed the world of the textile industry can be challenging but she can garantee two things:

1. Manufacturing in the European Union
The clothes are entirely produced in Europe in small series and some pieces are only made by pre-order, following the principles of haute couture, to ensure the uniqueness of her designs, the high quality of the confection, and also the all the people involved in the production process of the garments are treated fairly and work in a good environment.

2. Direct purchase of ornaments from communities
Her "Inga" capsule is a live testimony of this, where she partnered with a native community from her home country to honour their ancestral and beautiful beadwork craft and mix it into her designs. There is no intermediary. She wants those who work to be those who are paid. And that the craftsmen who create the stunning wove pieces benefit entirely from these incomes.

Indeed the world of the textile industry can be challenging but she can garantee two things:

1. Manufacturing in the European Union
The clothes are entirely produced in Europe in small series and some pieces are even only made in pre-order, following the principles of haute couture, to ensure the uniqueness of her designs, the high quality of the confection, and also the all the people involved in the production process of the garments are treated fairly and work in a good environment.

2. Adirect purchase of ornaments to communities
Her "Inga" capsule is a live testimony of this, where she partnered with a native community from her home country to honour their ancestral and beautiful beadwork craft and mix it into her designs. There is no intermediaty. She wants those who work are thos who are paid. And that the craftmen who create the stunning wove pieces benefit entierely from these incomes.